Analysis of the development trend of the automotive interior industry
Time:
2022-08-26
Nowadays, people's income levels are increasing, and the auto industry is developing rapidly. Many people have their own private cars. Facing the growing auto market, many investors have discovered business opportunities in auto services.
Nowadays, people's income levels are increasing, and the auto industry is developing rapidly. Many people have their own private cars. Facing the growing auto market, many investors have discovered business opportunities in auto services. For example, in the auto interior market, many Entrepreneurs decide to invest in the automotive interior market. The following editor will talk about the development trend of the automotive interior industry.
1. my country's auto interior market will show the trend of customization, meticulous creation, personalization and branding
With the blowout of the number of cars in China, especially the increase in the proportion of well-built cars in China, and the improvement of car owners' knowledge level and consumption requirements, the consumption of car interior accessories will maintain a trend of rising, with greater reputation, better reputation, and higher grades. Gao's car accessories brands will occupy a larger market share. This war involving products, marketing and services has just started. In the future, China's auto interior market will show the core trend of customization, meticulous creation, personalization and branding.
Branding: At present, the car accessories market has not yet emerged with a very strong brand, and there is no large enterprise that can generate enough influence, but the car owners' awareness of branding consumption is already very strong. This market will produce some companies with mass popularity, becoming car owners Priority is given to purchasing accessories. At the same time, there will also be several car accessories that enjoy high reputation in the field of carefully crafted cars and luxury cars, which will become theirs.
Customization: Provide personalized car accessories solutions for car owners, and meet them in a short period of time. At the same time, car owners can participate in the design and manufacture of car accessories, which has gradually become a requirement of some carefully crafted car owners.
Well-crafted: There is a huge market demand for well-built car accessories, and car accessories will further subdivide the market and provide well-built services for well-built car owners. There will be well-built car accessories brands in the market, and well-built car accessories will not be available due to pricing. It is ridiculously high, so it will also become the choice of intermediate car owners.
Personalization: The customer group is further subdivided. Age, occupation, model, car grade, gender, owner preference, etc. will become the reference standards for customer group segmentation. Car accessories will be personalized according to the diverse segmentation of these groups.
In addition, studying the changing needs of female car owners and watching fashion will also become a hot spot in the development of the interior industry.
2. In the new consumption environment, traditional car accessories channel providers urgently need to be transformed into solution providers and service providers. In the current new market and consumption environment, previous car accessories channel providers urgently need to be transformed into solution providers and service providers. Let service be the driving force of products and projects, and formed products coexist with DIY personalization.
After investigation, a certain brand recruited dealers in cities with large car ownership and established terminal outlets, which can provide different grades of decoration according to different brands of cars, forming a complete set of interior solutions; on the basis of products , There is also a DIY customization machine, which can meet the personalized customization requirements of the car owner. The car owner selects the style on the DIY customization machine, adds design elements, and then submits it to the enterprise for realization, while the owner will be responsible for providing the introduction of the decoration scheme and coordinating the accessories. Design and manufacture. In the future, there will be more and more car accessories channel merchants with similar customized business models, which is also the general trend.
